The Apple Watch

Let us create a way to use your phone without even having to take it out of your pocket: The Apple Watch

The Apple Watch is not an iPhone on your wrist, but it does connect to your phone and allows you to communicate with your comrades by just talking to Siri or scribbling a message with your finger. This watch is the ultimate iPhone accessory. Apple Inc. uses a plethora of business and marketing techniques in order to build their brand better than all of their competitors in the various markets they occupy. Many of my friends tell me that the sole reason they bought an iPhone was to have iMessage. iMessage is a type of message that is only available between two or more iPhones and if one person does not have an iPhone, Apple made the decision to make the color of the text a very unpleasant bright green color. The Apple watch is also an exclusive Apple product that can only connect to an iPhone. “Overall, Canalys estimates that Apple sold 11.9 million watches in 2016, holding 49 percent of the market share for the year”(Kozub). For a digital watch to compete with Rolex, Omega, Tag Huer, etc, was unheard of in this industry. Apple has consumed almost half of the watch market in 2016 and in addition to being a watch, it improves the overall experience of your phone.

When Apple was designing and currently designing improvement models of this watch, the consumer can is able to tell that they completed the design thinking process (mentioned in an earlier blog) and asked their niche market what they would want in their watch for the future. The different models allow you to not only save your bank account from being completely drained, they also allow you to spend more than the average person to get a model with either gold or silver ranging from $170 all the way to $17,000.

When Apple entered the watch/phone accessory market, one of the reasons they succeeded so highly was because their product was different from anything the consumers have ever seen before.

The Apple watch created such a boom in this industry that so many other companies instantly began to produce and sell a spin-off of the Apple watch. Although there are many other watches in this market that are able to track your activity, Apple continues to be number one.

Another business tactic Apple used when designing the new Apple watch is how to make the watch more appealing to the consumer. A partnership with Nike would be an incredible way to get the athletes in the world more inclined to buy this product. If Nike partners with Apple and sells watches that incorporate activity progress, distance traveled, and calories burned throughout your workout or day, what serious runner would not consider purchasing one?

I myself have the Nike Apple Watch Series 2 42mm. When I workout, I have my earphones in, my phone away in my locker, and my watch on my wrist. Not only can I connect my earphones with my watch, I do not have to carry around my phone in the gym to get distracted and waste time while I am there. I would definitely recommend getting the Apple watch if you are looking for a versatile watch face that can be changed in a matter of seconds, you are an athlete and want to track your progress, you are a “techy” like myself, or  you want a stylish piece of technology on your wrist that can tell you your schedule, or be your stopwatch.This iPhone accessory enhances the accessibility of your phone and when your life is on your phone, why not make your life a little easier.


The iPhone Meets the Wallet

When our lives revolve around our phones, what makes more sense than to make cases to combine the two most important things: our phone and our wallet. It surprises me how long it has taken for case companies to come up with feasible wallet cases for everyday use.

Looking at the consumer and focusing on the process of empathy and actually connecting with the consumer gives a company a much higher margin for success.

When it comes to wallet cases or any cases for that matter, I go to Aaron Ho on YouTube to get the most credible knowledge of practicality of the cases. I watch his videos on usability and instead of just watching mindlessly, I connect what he is saying to the concepts we talk about in class. He put out a video a little while ago and his ranking system for wallet cases clicked in my head! The more the case offered the user, and the more the case offered, the higher the ranking it received.

Replacement wallet cases have always been around but in the past two years, it has skyrocketed. For college students, always having your student ID is essential in order to be able to get into dorms, go to the dining hall, borrow a basketball, etc. If you wake up and do not bring your wallet with you, you will still have your ID to gain access to everywhere you need to by just carrying your phone.

This necessity to have your ID sparked the idea of the stick card holder to put on the back of your phone. Colleges around the country have printed these card holders and started to sell them in their bookstores selling out time and time again. I experienced this last year. These card stickers are made of flimsy rubber that breaks easily but the convenience of having your card on your phone is so important that you go back to the store to replenish your convenience.

Case manufacturers have caught on to this fad going on amongst college students and parents. The idea was to combine the sticky cardholder and the case together and sell that wholesale.  I have walked around campus myself and seen hundreds of kids with these new wallet cases.

The market for these wallet cases does not have a specific niche market other than buyers who want to combine their phone and wallet, but I believe that the market is mainly college students. The generation out of college has grown up carrying wallets and would most likely not be open to changing the way they have for decades. As college students, we are developing the way we carry out our lives and what we carry with us every day. Case companies are taking advantage of our developing habits and convenience their product gives to us.

After all of this talk about how amazing it is to have a wallet and a case built as one, there are so many variations that for an entrepreneur to start their own business it would be easier than anticipated. As said earlier, in order to succeed as a business, you must be either lucky or different. In this market, being different and thinking outside the box allows your company to stand out amongst the others in competition with you. A lean startup model and business plan can get you off to the start you need to get from a great idea to a great business.

Freshman year (last year), I was a huge user of this product, and when I used them, they were only the sticky card holders that you can stick on the back of your case. This year, I have decided to learn how to carry a wallet and not sacrifice my phone to the elements of the world in a less protective case for convenience purposes. I would recommend getting a wallet case if the convenience of your wallet and phone is important to you. If you are thinking about buying one, check out Aaron Ho on YouTube for which case would be the best fit for you.