The iPhone Meets the Wallet

When our lives revolve around our phones, what makes more sense than to make cases to combine the two most important things: our phone and our wallet. It surprises me how long it has taken for case companies to come up with feasible wallet cases for everyday use.

Looking at the consumer and focusing on the process of empathy and actually connecting with the consumer gives a company a much higher margin for success.

When it comes to wallet cases or any cases for that matter, I go to Aaron Ho on YouTube to get the most credible knowledge of practicality of the cases. I watch his videos on usability and instead of just watching mindlessly, I connect what he is saying to the concepts we talk about in class. He put out a video a little while ago and his ranking system for wallet cases clicked in my head! The more the case offered the user, and the more the case offered, the higher the ranking it received.

Replacement wallet cases have always been around but in the past two years, it has skyrocketed. For college students, always having your student ID is essential in order to be able to get into dorms, go to the dining hall, borrow a basketball, etc. If you wake up and do not bring your wallet with you, you will still have your ID to gain access to everywhere you need to by just carrying your phone.

This necessity to have your ID sparked the idea of the stick card holder to put on the back of your phone. Colleges around the country have printed these card holders and started to sell them in their bookstores selling out time and time again. I experienced this last year. These card stickers are made of flimsy rubber that breaks easily but the convenience of having your card on your phone is so important that you go back to the store to replenish your convenience.

Case manufacturers have caught on to this fad going on amongst college students and parents. The idea was to combine the sticky cardholder and the case together and sell that wholesale.  I have walked around campus myself and seen hundreds of kids with these new wallet cases.

The market for these wallet cases does not have a specific niche market other than buyers who want to combine their phone and wallet, but I believe that the market is mainly college students. The generation out of college has grown up carrying wallets and would most likely not be open to changing the way they have for decades. As college students, we are developing the way we carry out our lives and what we carry with us every day. Case companies are taking advantage of our developing habits and convenience their product gives to us.

After all of this talk about how amazing it is to have a wallet and a case built as one, there are so many variations that for an entrepreneur to start their own business it would be easier than anticipated. As said earlier, in order to succeed as a business, you must be either lucky or different. In this market, being different and thinking outside the box allows your company to stand out amongst the others in competition with you. A lean startup model and business plan can get you off to the start you need to get from a great idea to a great business.

Freshman year (last year), I was a huge user of this product, and when I used them, they were only the sticky card holders that you can stick on the back of your case. This year, I have decided to learn how to carry a wallet and not sacrifice my phone to the elements of the world in a less protective case for convenience purposes. I would recommend getting a wallet case if the convenience of your wallet and phone is important to you. If you are thinking about buying one, check out Aaron Ho on YouTube for which case would be the best fit for you.

One Reply to “The iPhone Meets the Wallet”

  1. I have to say, this concept of a wallet case is very interesting. I would be curious to look at some statistics to see if thus far, a specific group of people is purchasing the product the most, whether it be college students, businessmen who may be limited on space in their pockets to hold everything, or even just a mix of people with all kinds of different needs. However, I do agree that it is pretty likely that college students would be targeted the most. Good post!

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